See the video HERE
I saw the new British Gas advert the other day and it stood out to me immeadetly as I have been on the look out for adverts and campaigns that are answered in the medium of animation to support research work in my final major project.
The advert is promoting the involvement of British Gas in trying to use renewable energy sources as a means or generating power.(baring in mind you can now get your electricity from them as well as gas)
I think the advert has been created as a animation to try and make a pretty dull company and concept more appealing to a younger audience, perhaps first time home owners who have a more fresh opinion on saving the planet than a couple in their 70s. British Gas has used animation before with their 'Blue Flame' characters. (Below)for a similar I suspect.
My favourite part about the whole advert is the process in which it has been produced. I have a keen interest in 'model making' or 'scale set design/construction' this came from my love of Aardman Animation's work and Tim Burton's 'The Corpse Bride'.
Director Guilherme Marcondes had all of the set made from hand and suspended in front of a green screen.
The Wind Mill planet made by animating clay.
Filming the models with the special Stop-Motion 35mm cameras.
No comments:
Post a Comment