THE COMPANY WEBSITE
I found this company via a short film a discovered on YouTube.
The company website is some what difficult to navigate as I don't speak a word of French. However, with some trial and Error clicking I did finally get into there Portfolio.
They are prieraly a motion graphics company, who deals with lots of major brand names, creating adverts for the French TV networks.
There clients include Audi/Volkswagen/MTV/Nike and Channel to name but a few. I watched a few of the adverts and shorts they have done and I'm really impressed by the slickness of ALL there creations.
The Volkswagen advert impressed me a lot, as they are very funny, and very well thought out for the target audience. As I said I can't speak any French but I can guess that the strap line at the end is explain the practicality of the VW van.
Back to the reason I found this company. The Short animation entitled ' La Ballon'.
This is one of the most pleasant things to watch I've seen in a long time. The simple aesthetic of the animation makes it really easy on the eyes.
The character which in the sense of it, isn't even alive at (The Balloon) you find yourself feeling sorry for it and caring about what happens to it, and therefore can't stop watching it.
However the best thing about this piece is the ending, where the ballon floats up into space and ends up with all the other balloons that have been 'let go of' at the ceiling of space.
Another excellent thing about this animation is the sound track. I think the depth of the song, the build ups, the dynamics of loud and quiet in the orchestra really support the emotion of the film. Without the sounds track I think the short wouldn't be as effective as it is. One of these key moments is when the Balloon goes floats through a storm and the sounds track makes you feel the storm not just see it.
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